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CAROL JOHNSON Autographed WILSON Hope Golf Ball-LPGA LEGENDS +1 847 239 7300

About Us

Sawtooth Technologies provides software for research data collection and analysis. The company also offers full study and backroom services support for conjoint analysis/discrete choice, MaxDiff and other strategic marketing studies. Users and Clients include marketing research firms, marketing and management consulting firms, research departments of Fortune 500 companies, academic and not-for-profit institutions, political pollsters, government agencies, and a wide variety of research organizations.

Founded in 1995, Sawtooth Technologies is an offshoot of Sawtooth Software, which has provided data collection and analysis software since 1983. Sawtooth Technologies is headquartered in Northbrook, IL, and is privately held.

Some of our clients

CATI & Web Software

We offer software, training, and support so you can conduct affordable, best practices survey research.

  • All
  • CATI
  • Web / Online
  • Mixed Mode


Full Telephone Interviewing Automation, executed with the best practices researcher.

Sensus Web

Web Interviewing offering advanced questionnaire authoring capabilities and an integrated set of time and cost savings features.

Mixed Mode

True telephone / Web interviewing Integration.App

Call Center Manager for Qualtrics

Automated sample management, quota control and mixed mode interviewing for Qualtrics call center users.

Questionnaire Programming Services

Contact us for a quote!

CATI & Mixed-Mode Hosting Services

Host your WinCati or Sensus study with us.

Market Research Services

Conjoint Analysis / Discrete Choice

Conjoint analysis is a marketing research technique that marketers use to determine what features a new product should have and how it should be priced. It provides critical insights into customers’ decision-making processes, allowing you to model market preferences for virtually unlimited combinations of features, services, benefits and pricing in a competitive context.


Identifies common characteristics among customers, enabling you to develop strategies and tactics that target specific market segments.

Customer Satisfaction Modeling

Develops an interactive model that predicts how potential actions will affect customer satisfaction, identifying avenues that create the greatest leverage for improvement.


Identifies the “best” of many alternatives from the customer’s perspective, allowing you to prioritize a set of concepts, features, benefits, or packaging options.

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Provide backroom services for those who just need help in designing a conjoint/discrete choice or MaxDiff exercise, programming/hosting the exercise, estimating utilities/MaxDiff scores, and creating simulation models.

Our Team

Our team is made up of experts in Market Research specializing in Conjoint Analysis & MaxDiff.

Nnaemeka Chira

Director of Sales and Technical Support Services

Joe Curry


Daniel Lino

Technical Support Services

Lana Lambros

Director of Administrative Services

Mark Little

Consulting, Technical Services

Erika Bruhn

Consulting Partner

Carol B. White

Consulting Partner

John Howell

Academic Partner

Contact Us

Our Address

1500 Skokie Blvd, Suite 302, Northbrook, IL 60062

Email Us

Call Us

+1 847 239 7300
or Fax: +1 847 239 7301

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Best Practices. Best Value.

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